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Innovating the drink aisle

Crafting functional beverages driving health trends

This two-hour ConnectEd education session delivers expert insights, ingredient innovations and a networking happy hour to explore the future of functional beverages. Consumers are demanding more from their drinks — energy, gut health support, cognitive function and relaxation, all in one sip. Whether you're formulating your first functional beverage or optimizing an existing product, this session delivers the insights, ingredients and strategies to help you lead in this evolving space.

Functional beverages are booming. Are you keeping up?

What to expect:
  • Insights into functional beverage innovation – Uncover the key ingredients fueling this booming market and how they deliver on consumer demands.
  • Trends shaping the future – From energy-boosting formulas to gut-friendly elixirs and stress-relief sips, see what’s next in functional drinks.
  • Strategies for success – Learn how to craft beverages that go beyond hydration and tap into trending health benefits.
  • Happy hour & networking – Cap off the session with a relaxed networking event, where you can sip, strategize and connect with industry peers over innovative beverages.

Separate registration required. You must be registered for SupplySide Connect New Jersey to attend this session. If you’re already registered, simply add this session to your pass.