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Professional Growth through SupplySide Connect New Jersey
William Dunn, a vendor-facing IMM for Brenntag NA, the world’s largest chemical distributor, approaches SupplySide Connect with multifaceted goals. His primary objectives include reconnecting with colleagues, such as suppliers and end-use customers like brands and contract manufacturers. Additionally, he focuses on staying informed about emerging technologies in delivery systems, branded clinical study ingredients, and the latest trends in active nutraceuticals and excipients. These goals are essential for maintaining a competitive edge and fostering meaningful industry relationships.
The "Right Size" Event
SupplySide Connect is recognized by Dunn as the “right size” event, offering a balance between accessibility and opportunity. Its scale allows him to visit most of the booths he targets while providing the flexibility to meet additional vendors without feeling rushed. This relaxed environment ensures that he can focus on meaningful conversations without the pressure of constantly checking his schedule.
From inspiration to product development
The two-day format of SupplySide Connect is ideal for fostering high-quality connections. William values the opportunity to engage in in-depth conversations with exhibitors, enabling him to quickly assess whether a connection aligns with his business needs. This streamlined approach allows him to prioritize impactful discussions and relationships.
Strengthening New and Existing Relationships
SupplySide Connect’s location in New Jersey offers a strategic advantage by attracting key connections from the eastern United States and Canada. This proximity enables William to maintain and strengthen relationships with both new and existing customers without relying solely on phone calls or virtual meetings. The event serves as a hub for nurturing these connections in a more personal and impactful way.
While digital platforms like Teams and Zoom are valuable for remote collaboration, William emphasizes the irreplaceable benefits of in-person interactions. Face-to-face meetings allow for eye contact, body language observations, and nuanced vocal inflections, all of which enhance understanding and trust. These personal interactions are essential for building long-lasting relationships that can endure for decades.
Professional Growth Through SupplySide Events
Over the past decade, SupplySide events have played a significant role in William Dunn’s professional growth. Connections made at booths, tables, or even by the coffee urn have led to valuable relationships, insights, and opportunities, including career advancements. Many of these connections have evolved into cherished friendships.
As a New Jersey resident, SupplySide Connect seamlessly integrates into William’s annual event strategy. The low cost of attendance, including travel, lodging, and meals, makes it an accessible and budget-friendly option. This convenience ensures his consistent attendance, providing ongoing opportunities to connect with industry peers.
Paying It Forward
Being selected for the SupplySide Advocates Program is both an honor and an opportunity for William to give back to the industry. He is passionate about helping others recognize the immense value of attending this event and maximizing the opportunities it offers. Reflecting on his early days in the industry, he hopes to guide others in leveraging the benefits of SupplySide Connect.
Dunn views the industry as more than just transactions; it thrives on relationships rooted in trust, empathy, and compassion. SupplySide Connect provides a platform for fostering these connections, creating win-win situations for all parties involved. It also serves as an excellent starting point for building a personal brand, which can leave a lasting impact throughout a career.
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Events like SupplySide Connect New Jersey are launchpads for industry-defining innovation. Join us and see what’s next.
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