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Invite Your Customers/Business Partners

The Invite Your Customers/Business Partners program gives exhibitors easy, ready-to-use promotional assets—custom landing pages, emails, social media posts, and an email signature—each embedded with your unique link. Share these with your customers and business partners so they can receive a discount off their Expo Pass. The program lives directly in our registration platform for simple access and sharing.

Need help with your dashboard? Email supplyside.custserv@informa.com.

What’s included and who qualifies

The discount applies to new Expo Pass registrations only, is valid for both days of the expo, and cannot be retroactively applied. No refunds are issued for existing registrations. All registrants must complete the standard qualification process.

AudienceDiscountEligible categories
Approved buyers$50 offManufacturers, Retailers, Health practitioners, Distributors, Food service, Investors
Business partners and non‑buyer categories$100 offSupplier/Raw ingredient distributors, Business services


How to access your Invite Your Customers/Business Partners dashboard

  1. Go to the SupplySide Connect New Jersey Exhibitor Hub.
  2. Open the Invite Your Customers/Business Partners tab.
  3. Click Access complimentary marketing materials to launch your dashboard.
  4. From your dashboard, copy your unique link and view your promo code, and download/share:
  • A customized landing page
  • Pre‑written, customizable emails
  • Social media posts
  • An email signature banner
Get started


Exhibitor referral program FAQs

Find answers to frequently asked questions about the exhibitor referral program. If you have further questions that are not answered on this page, feel free to reach out to supplyside.custserv@informa.com.

The Invite Your Customers/Business Partners is a program that gives you access to pre-made, customizable promotional materials such as a landing page, emails and social media posts that include a custom link that you can share with your customers and partners so they can receive a discount off their Expo Pass.

Exhibitors may invite their prospects and customers who fall under our approved badge types (view Approved Business Categories). The discount off an Expo Pass is valid both days of the expo. Offer applies to new registrations only. No refunds are issued for pre-existing registrations.

There is no limit to how many people you can invite through Invite Your Customers/Business Partners program. 

To view your promo code, visit the SupplySide Connect New Jersey exhibitor registration platform (where you register your booth staff) and navigate to the “Invite Your Customers/Business Partners” tab and click “Access complimentary marketing materials” to access your dashboard.

There is no deadline for sending out the invitation. You may send out your codes all the way up until the show, but be aware that your customers will still have to go through a qualification process.

All attendees are required to go through the registration process even if they are attending the event at a discounted price. Your customers and partners must complete the registration so that we can compile their data and review their business proof to confirm their specific involvement in the industry.

Yes. All registrants must go through a qualification process by providing a proof of business before they are approved to attend the show.

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